SickKids Foundation - "SickKids VS: MomStrong"

Cossette

Cossette Toronto, Canada

Awards

12322

Cette création fait partie de la Collection Act Responsible

Marque: SickKids Foundation
Pays: Royaume-Uni

Annonceur: SickKids Foundation

Titre	SickKids VS: MomStrong
Brief	In the lead up to Mothers' Day, SickKids Hospital honoured the strength and resilience of moms by portraying their real and intimate daily struggle. The film starts with raw and emotional scenes of them breaking down in private. But then we see them picking themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Agence	Cossette
Campagne	SickKids VS: MomStrong
Annonceur	SickKids Foundation
Marque	SickKids Foundation
Mise en ligne	Mai 2017
Secteur d'activité	Hôpitaux & Cliniques
Synopsis	SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Type de média	Télévision
Longueur	90 seconds
Maison de production	Rogue Films
Animation Company	The Mill New York
Réalisateur	Mark Zibert
Agency Network	Vision7 International Inc.
Holding Company	BlueFocus
Maison de production	Skin and Bones Film Company
Transfer/Online Facility	The Vanity
Music/Sound Company	Pirate
Media Agency	OMD
Responsable de la création	Carlos Moreno
Responsable de la création	Peter Ignazi
Creative Director/CW	Craig McIntosh
Creative Director/AD	Jaimes Zentil
Agency Producer	Dena Thompson
Account Director	Melissa Levenberg
VP, Brand Director	Michelle Perez
Director, Strategy	Fernando Aloise
Responsable de la stratégie	Jason Chaney
Director	Mark Zibert
Producteur exécutif	Dan Ford
Producteur exécutif	Liane Thomas
Producteur délégué	Jeff Schwartz
Monteur	Marka Rankovic
Director of Photography	Mark Zibert
Director of Photography	Eric Kaskens
Flame Artist	Sean Cochrane
Colourist	Andrew Exworth
Directeur de création musicale	Vanya Drakul
VP, Brand Strategy and Communications	Lori Davison
Director, Integrated Brand Marketing	Kate Torrance
Associate Director, Community Stakeholder Relations	Lisa Charendoff
Marketing Manager	Tina Tieu
Director, Public Relations	Sandra Chiovitti
Manager, Public Relations	Lynn Bessoudo
Coordinator, Public Relations	Madeline Salerno