| Titre | Big Mac x Bacon Collaboration |
| Agence | Cossette |
| Campagne | Big Mac x Bacon Collaboration |
| Annonceur | McDonald's |
| Marque | McDonald's |
| Mise en ligne | Mai 2018 |
| Secteur d'activité | Grande distribution |
| Synopsis | We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously. |
| Type de média | Etude de cas |
| Longueur | |
| Colorisation | Alter Ego |
| Editorial Offline | Married to Giants |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| Directeur de création groupe | Simon Clancy |
| Directeur de création | Ed Morris |
| Directeur de création | Troy McGuinness |
| Directeur de création | Patrick Michaud |
| Directeur artistique | Spencer Dingle |
| Concepteur / rédacteur | Jordan Hamer |
| Concepteur / rédacteur | Ben Duquette |
| Designer | Oleg Portnoy |
| Producteur, agence | Barb Gibson |
| Producteur, agence | Marie-Pier Poulin |
| Chef de groupe | Yvonne Li |
| Chef de groupe | Michaela Crompton |
| Chef de groupe | Asmait Hailu |
| Directeur de clientèle | Lindsay Mertiri |
| Group Account Director | Serene Gaspar |
| SVP, Management Director | Kathy McGuire |
| Director of Content Strategy | Youri Hollier |
| VP, Strategy | Scott McKay |
| Product Management | Chloe Drolet |
| Studio Director | Raquel Mullen |
| Retouche | Trevor Gauthier |
| Artiste de production | Graham Washer |
| Senior Digital Project Manager | Jeff Maynard |
| Maison de production | Frank Content |
| Réalisateur | Craig Brownrigg |
| Producteur délégué | Marie Robertson |
| Producteur exécutif | Danielle Kappy |
| Directeur de la photo | Stuart Campbell |
| Food Stylist | Carol Brown |
| Food Stylist | Noah Witenoff |
| Coloriste | Wade Odlum |
| Color Assist | Kevin Wu |
| Producteur exécutif | Cheyenne Bloomfield |
| Motion Graphics | Ian Flaig |
| Motion Graphics | Rob Fisher |
| VFX Artist | Steven McGregor |
| VFX Artist | Andres Kirejew |
| VFX Assistant | Sebastian Boros |
| Casting Director | Steven Mann |
| Monteur | Raj Ramnauth |
| Post-Production audio | Berkeley |
| Ingénieur du son | Jared Kuemper |
| Photography Studio | Fuze Reps |
| Photographe | Carlyle Routh |
| Agence Média | OMD Toronto |
| PR Agency | Weber Shandwick - Toronto |
| Chief Marketing Officer & SVP | Antoinette Benoit |
| Marketing Officer | Hope Bagozzi |
| Senior Marketing Manager | Jean-Guillaume Bertola |
| National Marketing Manager | Rebecca Smart |
| Sr. Manager Media, CRM & Partnerships | Solange Bernard |
| Digital Officer | Lara Skripitsky |
| Digital Social Media Manger | Rashel Hariri |
| Regional Marketing Supervisor | Mélissa Hains |
| National External Communications Manager | Adam Grachnik |
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