| Titre | Storm |
| Agence | LMO Advertising |
| Campagne | Citizen Soldiers |
| Annonceur | Army National Guard |
| Marque | National Guard |
| Date de première diffusion/publication | 2011 / 8 |
| Secteur d'activité | Gouvernement et autres institutions |
| Slogan | I remember the moment. |
| Philosophie | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
| Problème | Reenact a rescue of a family in the aftermath of a tornado. |
| Résultat | The spot was produced almost entirely practically. Original’s production crew created the image of a neighborhood devastated by storm by filling the scene with downed trees and power lines, an overturned bus, a wrecked boat and other debris. |
| Type de média | Télévision |
| Marché | Etats-Unis |
| Monteur | Jonathan Del Gatto |
| Post production | Foundation |
| Producteur exécutif | Marc Lasko |
| Réalisateur | Mikael Salomon |
| Maison de production | Original |
| Producteur, agence | Jack Noone |
| Chef de groupe | Jordan Rix |
| Chef de groupe | Mariam Djavadi |
| Directeur de clientèle | Jessica Boyle |
| Directeur de création associé | Jeff Wright |
| Directeur de création associé | Adam Chism |
| Directeur de création | Dave Marinaccio |
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