| Titre | Lucy (Case Study) |
| Agence | Saatchi & Saatchi |
| Campagne | Lucy |
| Annonceur | ELMSTA 3000 HORROR FEST |
| Marque | ELMSTA 3000 HORROR FEST |
| Mise en ligne | Septembre 2015 |
| Secteur d'activité | Salons, événements & festivals |
| Synopsis | Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral. |
| Problème | "Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral." |
| Type de média | Etude de cas |
| Longueur | |
| Concepteur / rédacteur | Erik Wingfors |
| Concepteur / rédacteur | Petter Dixelius |
| Concepteur / rédacteur | Petter Esbjörnsson |
| Directeur artistique | Olov Lagerkvist |
| Directeur artistique | Victor Bergabo |
| Directeur de la création | Gustav Egerstedt |
| Directeur artistique | Erik Hiort af Ornäs |
| Planneur | Elin Johansson |
| Responsable de la publicité (annonceur) | Roger Glassel |
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