| Titre | Bar 45 |
| Agence | Saatchi & Saatchi Argentina |
| Campagne | Bar 45 |
| Annonceur | AB Inbev |
| Marque | Andes Beer |
| Date de première diffusion/publication | 2016 / 7 |
| Secteur d'activité | Bières, cidres |
| Synopsis | The world’s first leaned bar to pour the perfect beer There is a technique that not everyone dominates to pour the perfect beer: you must tilt your glass up to 45º, and that’s the way you’ll get the right beer head.That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. A bar where everything: floor, bar, doors, windows, tables, chairs and of course, the kegerator, are leaned. So each beer served inside it, is perfect. “Finally, this architectural challenge at the service of beer came true in The Penitentes Hill, Mendoza, where everyone could drink an Andes with the right beer head in the first and unique leaned bar of the world”, commented Saatchi & Saatchi ECD´s Matías Lafalla and Ramiro Rodríguez Gamallo. |
| Type de média | Télévision |
| Longueur | |
| Post production | Barraca Post |
| General Account Director | Miguel Tornquist |
| General Creative Director | Ariel Serkin |
| General Creative Director | Juan Pablo Lufrano |
| General Creative Director | Rafael Santamarina |
| Directeur de création | Matias Lafalla |
| Directeur de création | Ramiro Rodriguez Gamallo |
| Editorial | Leandro Ezquerra |
| Directeur artistique | Estefania Pecora |
| Directeur de la production | Federico Puricelli |
| Directeur de la production | Adrian Aspani |
| Directeur de clientèle | Maximiliano Beltrán |
| Chef de groupe | Tiziano Lasaigues |
| Producteur | Primo |
| Management | Luisa Kracht |
| Producteur exécutif | Alejandro Di Michele |
| Producteur exécutif | German Lentini |
| Producteur exécutif | Sebastian Lopez |
| Directeur de la photo | Daniel Ortega |
| Monteur | Alejo Santos |
| Locution | Vando Villamil |
| Son | Notdeaf Sound Design |
| Music Company/Artist | Papa Music |
| Authorization by the customer | Pablo Firpo |
| Authorization by the customer | Nicolás Decia |
| Design | Sake |
| Production | Diego Mc Loughlin |
| Production | Martín Cecchi |
| Production | Pedro Saleh |
Plus de réalisations
VOIR TOUSBallerina
- MARQUE:
- Andes
- AGENCE:
- Saatchi & Saatchi Argentina
Bad News
- MARQUE:
- Andes
- AGENCE:
- Saatchi & Saatchi Argentina