| Titre | Mountain Road |
| Titre (langue originale) | Cocculus 73 |
| Agence | Havas Paris |
| Campagne | Cocculus 73 |
| Annonceur | Lehning |
| Marque | Cocculus 73 |
| Mise en ligne | Novembre 2015 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Synopsis | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
| Type de média | Presse & publications |
| Directeur de création | Alban Penicaut |
| Concepteur / rédacteur | Edouard Dorbais |
| Directeur artistique | Rémi Arnaud |
| Illustrateur | Florian Nguyen |
| PDG | Vincent Mayet |
| Responsable de la publicité (annonceur) | David Mingeon |
| Directeur de clientèle | Ophélie Dumay |
| Consultant | Pauline Arguillere |
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