Frontline19 - "Sicker Than The Patients 2"

adam&eveDDB

adam&eveDDB London, Royaume-Uni

359

Cette création fait partie de la Collection Act Responsible

Marque: Frontline19
Pays: Royaume-Uni

Annonceur: Frontline19

Titre	Sicker Than The Patients 2
Agence	adam&eveDDB
Campagne	Sicker Than The Patients
Annonceur	Frontline19
Marque	Frontline19
Date de première diffusion/publication	2024 / 4
Secteur d'activité	Associations caritatives, fondations, volontariat
Synopsis	The print draws attention to the severity of the symptoms that NHS workers are experiencing in comparison to some of the patients that they’re treating.
Philosophie	With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic.
Type de média	Affichage
Longueur	120 seconds
Responsable de la création	Richard Brim
Directeur de la création	Ant Nelson
Directeur de la création	Mike Sutherland
Directeur de création	Richard Gayton
Directeur de création	Darren Beresford
Concepteur / rédacteur	Darren Beresford
PDG	Miranda Hipwell
Directeur artistique	Richard Gayton
Head of Integrated Production	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Impression	Jaki Jo Hannan
Creative Excellence Manager	Cassie Bodaly
Project Director	Andrea Kenyon
Responsable de la stratégie	Martin Beverley
Head Of Planning	Will Grundy
Business Director	Adam Patel
Directeur de clientèle	Renee James
Chef de projet	Josie Shand
Legal	Candice Macleod
Legal	Tom Campbell
PR Executive	Shehneal Dhaliwal
PR Assistant	Femke Pusey
Responsable de budget agence	Lydia Bauer
Business Affairs Manager	Edan Cummins
Maison de production	Morton Jankel Zander (MJZ)
Réalisateur	Henry Hobson
Directeur de la photo	Ben Seresin
Producteur	Lucy Jones
Responsable de la production	Lucy Jones
Producteur exécutif	Lindsay Turnham
Directeur de la production	Dulcie Menzie
Sound Recordist	Paddy Owen
Chef décorateur	Sophie Becher
Hair	Natasha Lawes