Titre | Finish 'Kadın' Integration (Film Case) |
Agence | Havas Istanbul |
Campagne | Finish 'Kadın' Integration |
Annonceur | Reckitt Benckiser |
Marque | Finish |
Date de première diffusion/publication | 2019 / 8 |
Secteur d'activité | Produits d'entretien, savons, détergents |
Philosophie | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
Type de média | Télévision |
Longueur | |
Maison de production | Circus |
Maison de production | Contentine |
Maison de production | DEPOfilm |
Directeur de la création | Ergin Binyildiz |
Directeur de création | Yavuzhan Gel |
Directeur artistique | Hasan Yildirim |
Directeur artistique | Ekrem Ertürk Düzel |
Directeur artistique | Melike Erdemir |
Concepteur / rédacteur | Omer Ceran |
Directeur de clientèle | Berk Yılmaz |
Directeur média | Didem Demiralp |
Directeur média | Nevin Nebioğlu |
Stratégie | Ayça Çınar |
Production | Ender Sevim |
Production | Melisa Gürkan |
Réalisateur | İlkay Kopan |
Directeur de la photo | Andaç Şahan |
Musique | 3K1A |
Producteur, agence | Sıla Salgın |
Post production | İmaj |
Account Management Team | İrem Pusal |
Account Management Team | Lyvia Kuyumcuoğlu |
Equipe média | Aylin Aykut |
Equipe média | Tekin Timoçin |
Equipe média | Onur Güner |
Equipe média | Tuğyan Şendil |
Equipe média | Ülkü Şimşek |
Equipe média | Hülya Ekmekçi |
Equipe média | Erdem Yürük |
Social Media Team | İsmail Postalcıoğlu |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Social Media Team | Yıldız Kaya |