Swipe Night is an interactive experience that reimagines Tinder as a media channel and gives its users a completely new way to match. This first-of-its-kind miniseries is produced and engineered to live solely inside the app and is only available from 6pm-midnight on Sundays, creating a weekly event that brings the Tinder community together, swiping all at once. It’s Hollywood-standard entertainment with the purpose of increasing compatibility, conversation, and connection, all while keeping people on the edge of their seats.● Integrated live-action entertainment into a dating app for the first time● Drew more viewers than top TV shows
Seven years after launch, Tinder suffered from user fatigue. We needed to give Gen Z a meaningful way to match and breathe new energy and cultural relevance into the brand. Swipe Night is a first-of-its-kind, live-action, interactive miniseries produced and engineered to live solely inside the Tinder app where you make a series of choices that drive the story forward and impact who you can match with. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide. By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match and connect.