Pur - "The Water Bar"

Arnold

Arnold Boston, Etats-Unis

13244

Marque: Pur
Pays: Etats-Unis

Annonceur: Kaz USA, Inc.

Titre	The Water Bar
Agence	Arnold
Campagne	Know Your Water
Annonceur	Kaz USA, Inc.
Marque	Pur
Date de première diffusion/publication	2016 / 10
Secteur d'activité	Petit Électroménager, accessoires pour la maison
Synopsis	To cast light on current water quality issues across the country, PUR partnered with creative agency Arnold Worldwide to educate and empower consumers about the source of their water, the journey it takes to reach their faucets, and the potential contaminants it can pick up along the way. The initiative comes to life through “hidden camera” national TV spots, online films, social media content and an interactive experience — KnowYourWater.com — where people can type in their home address and find a simple, easy-to-understand breakdown of data within their highly complicated (and often hard to find) EPA reports. A centerpiece component of the campaign is a longer form online video titled “The Water Bar” directed by Sam Cadman of Hey Wonderful. The film is set in a NYC establishment called The Water Bar where a where a bartender (actor) offers patrons tap water from different cities around the country. As he tells them about the water they’re about to consume, the patrons are shocked to discover that water all across the country contains contaminants, even if it’s “within legal limits.” Water from Monterey, California, for example, features an “acceptable quantity of mercury.” The hidden camera piece--from which TV spots were cut--shows customers turned off by what are acceptable safe-drinking water quality standards, underscoring the need for water filtration from companies like PUR--because people have their own quality standards.
Type de média	Etude de cas
Longueur	104 seconds
Post production	The Mill New York
Global Chief Creative Officer	Jim Elliott
Directeur de la création	Pete Johnson
Directeur de la création	Sean McBride
Directeur de création	Doug Harry
Directeur de création associé	Justin Galvin
Directeur de création associé	Sam Mullins
Directeur artistique	Jamie Malnati
Directeur artistique	Jennifer Fisher
Concepteur / rédacteur	Miki Turner
Concepteur / rédacteur	Michael Howard
Concepteur / rédacteur	Bryce Isaacson
Architecte UE	Jordan Clayton
Architecte UE	Davis Kramer
Broadcast Producer	Spring Clinton
Broadcast Producer	Hillary O’rourke
Producteur digital	Sean Will
Producteur digital	Drew Horton
Producteur digital	Christina Balch
Maison de production	Hey Wonderful
Réalisateur	Sam Cadman
Directeur de la photo	Matthew Woolf
Producteur exécutif	Michael DiGirolamo
Producteur	Angela Jones
Editorial	Cosmo Street
Monteur	Tom Scherma
Monteur	Dave Otte
Monteur	Nellie Phillips
Music & Sound Design	People Of Rhythm
Audio	Mike Secher
Coloriste	Fergus McCall