| Titre | Thick |
| Agence | Havas Sydney |
| Campagne | The Bottom 100 |
| Annonceur | FFP |
| Marque | The Fund for Peace |
| Date de première diffusion/publication | 2016 / 12 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR. |
| Résultat | The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels. |
| Type de média | Presse & publications |
| Longueur | |
| Directeur de la création | Stuart Turner |
| Directeur de la création | Seamus Higgins |
| Directeur de la création | Tim Green |
| Concepteur / rédacteur | Kevin Masters |
| Concepteur / rédacteur | Jeremy Vernon |
| Concepteur / rédacteur | Joe Ranallo |
| Directeur artistique | Jeremy Hogg |
| Directeur artistique | Tom Twiby |
| Head of Design | Darren Cole |
| Designer | Nic Adamovich |
| Client Business Sector | Alex Ball |
| Responsable de budget agence | Maggie de Goede |
| Print Lead | Thea Clausen |
| Designer | Alex Dale |
| Designer | Nina Troeger |
| Designer | Michael Macgregor |
| Designer | Dylan Reid |
| Designer | Serlina Wong |
| Designer | Michele Wo |
| Studio Artist | Jonathan Wilson |
| Studio Artist | Pip Snelling |
| Developer (Front and Back) | Shannon Hochkins |
| Developer (Front and Back) | Le Pradeep |
| Developer (Front and Back) | Trevor Ko |
| Developer (Front and Back) | Brendan Betheldo |
| Developer (Front and Back) | Alec Pirillo |
| Social Content | Mark McKissock |
| Social Content | Edwin Concubierta |
| Head of Experience | Adam Shutler |
| Digital Producer | Peter Segerer |
| Digital Producer | Megan Evans |
| Tech Lead | Yoann Bernex |
| Tech Lead | Thao Mcavoy |
| Tech Lead | Matt Watson |
| Director | Yoann Bernex |
| Director | Thao Mcavoy |
| Director | Matt Watson |
| Tester | Brad Bevan |
| Trading Manager | Melanie Colwell |
| PDG | James Wright |
| Head of Consumer | Adam Freedman |
| Responsable de budget agence | Jackie Holt |
| Responsable de budget agence | Andrea Philips |
| Responsable de budget agence | Simone Mckay |
| Responsable de la production | Sam Perry |
| Producer | Kana Phung |
| Editor | Beau Simmons |
| Retoucher | Steve York |
| Stylist | Janai Anselmi |
| Directeur exécutif | J.J. Messner |
Plus de réalisations
VOIR TOUSHELP! The Game
- MARQUE:
- NRMA Insurance
- AGENCE:
- CHEP Network
Where Babies Come From
- MARQUE:
- Genea IVF & Fertility Services
- AGENCE:
- CHEP Network
Storm
- MARQUE:
- NRMA Insurance
- AGENCE:
- CHEP Network
Snake
- MARQUE:
- NRMA Insurance
- AGENCE:
- CHEP Network
Flood
- MARQUE:
- NRMA Insurance
- AGENCE:
- CHEP Network
Microcodes
- MARQUE:
- Samsung
- AGENCE:
- CHEP Network
World-first eco-pledge stamped in all visitor’s passports
- MARQUE:
- Palau Legacy Project
- AGENCE:
- Host Havas
Patrick
- MARQUE:
- The Fund for Peace
- AGENCE:
- Havas Sydney
Anonymous
- MARQUE:
- The Fund for Peace
- AGENCE:
- Havas Sydney