Titre | Courage |
Agence | Most Likely To |
Campagne | End Ageism |
Annonceur | San Francisco Department for Disability and Ageing Services |
Marque | San Francisco Department for Disability and Ageing Services |
Mise en ligne | Juillet 2020 |
Secteur d'activité | Lutte contre l'exclusion et la discrimination |
Synopsis | Five young faces with old eyes superimposed each personify one of five attributes that “never gets old,” specifically passion, leadership, creativity, courage and intelligence. The campaign runs as hanging street banners, as giant wallscapes, and on transit media including train station digital display, bus tails and bus shelters. |
Type de média | Presse & publications |
Directeur de création | Mark Butorac |
Directeur artistique | Mark Butorac |
Concepteur / rédacteur | Trent Farr |
Photographe | Peter Samuels |