CAPITI - "dyslexia"

Uzina Lisbon, Portugal

1021

Cette création fait partie de la Collection Act Responsible

Marque: CAPITI
Pays: Portugal

Annonceur: CAPITI

Titre	dyslexia
Agence	Uzina
Campagne	Mental Health Can Have Many Names
Annonceur	CAPITI
Marque	CAPITI
Date de première diffusion/publication	2023 / 4
Secteur d'activité	Lutte contre l'exclusion et la discrimination
Synopsis	One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions.
Philosophie	Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health. To shed light on this pressing issue, three short films were produced, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system).
Type de média	Télévision
Longueur	30 seconds
Directeur de la création	Susana Albuquerque
Directeur de création	Andreia Ribeiro
Directeur artistique	Mariana Trindade
Concepteur / rédacteur	Francisco Roque do Vale
Account	Carolina Pinheiro
Account	Maria Melo Costa
Strategy	Rita Martins
Strategy	João Maria França Martins
Production/Agency	Virgínia Palma
Production/Agency	Bella Duarte
Maison de production	playground
Film Director	Susana Correia
Directeur de la photo	Tomás Brice
Producteur exécutif	Joao Abreu
Directeur de la production	Manuel Saalfeld
Coordinateur de production	Inês Araújo
Steadicam	Emanuel Garcia
Sound Director	Cyril Santos
Décorateur	Marta Cruz
Photographe	Filipe Neto
Photography Producer	Sandra Mendes
Post-Production Coordinator	Nuno Lobo
Post production	Light Films
Monteur	Cláudia Silvestre
Sound Studio	Mute Sound