UNESCO - "Elderly 3"

Cappuccino

Cappuccino São Paulo, Brésil

171

Titre	Elderly 3
Agence	Cappuccino
Campagne	Is this how you see me?
Annonceur	UNESCO
Marque	UNESCO
Date de première diffusion/publication	2023 / 6
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	The campaign for UNESCO, supported by the Brazilian Ministry of Human Rights and Citizenship, aims to expose a side of aging often overlooked: violence against elderly people in Brazil. The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age, showing that it's not yet a reality for a large part of the population. We tend to romanticize old age that is sadly not accessible to everyone, blinding us to a reality experienced by millions of elderly people every day. In 2022, there were 97 thousand reports of violence in Brazil, according to the National Human Rights Ombudsman. In the first quarter of 2023, there were more than 47 thousand reports and over 282 thousand violations.
Type de média	Film Web
Longueur	30 seconds
Président	Vitor Elman
Président	George & co
Responsable de la création	Vitor Elman
Responsable de la création	George & co
Directeur de création	Cacá Passos
Maison de production	Bart Mol
Conception / rédaction	Bruno Ferro
Directeur artistique	Cristhian Fonteles
Directeur des Stratégies	Camila Teshima
Client Services Manager	Gabriela Gomes
Production	Tatiana Brossi