Altoids - "Altoids Enriques' Tin"

Energy BBDO

Energy BBDO Chicago, Etats-Unis

Awards

10119

Marque: Altoids
Pays: Etats-Unis

Annonceur: Wm Wrigley Jr. Co.

Titre	Altoids Enriques' Tin
Brief	Altoids’ distinctive tin cases have become a part of pop culture. When the mints are gone, people love to reuse them to protect personal treasures. You never know what you might find inside. In fact, the Internet is filled with photos documenting how people repurpose their tins. Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone.So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.”
Agence	Energy BBDO
Campagne	Esther's Tin
Annonceur	Wm Wrigley Jr. Co.
Marque	Altoids
Date de première diffusion/publication	2017 / 4
Secteur d'activité	Confiserie de sucre et de chocolat
Synopsis	Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone. So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.”
Type de média	Presse & publications
Responsable de la création	Andrés Ordóñez
Directeur de création	Pedro Pérez
Directeur de création	Josh Gross
Directeur Général	Jeff Adkins
Client Services Director	Lianne Sinclair
Directeur de création associé	Alejandro Juli
Director of Print Production	Mary Day
Producteur print	Marissa Mandarino
Directeur de création associé	Agustin Ballerio
Chef de groupe	Layne Steele Paddon
Directeur de création associé	Manuel Torres-Kortright
Art Supervisor	Jen Garcia
Concepteur / rédacteur	Mishal Jagjivan
Photographe	Alberto Oviedo
Photographe	Ben Gamble
Global Account Director	Jamie DeFer