| Titre | Meltdown Flags |
| Agence | Serviceplan Group |
| Campagne | Meltdown Flags |
| Annonceur | METER Group |
| Marque | METER Group |
| Mise en ligne | Avril 2021 |
| Secteur d'activité | Industrie |
| Synopsis | The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator. |
| Type de média | Etude de cas |
| Longueur | |
| Plus d'info | https://www.meltdownflags.org/ |
| Global Chief Creative Officer | Alex Schill |
| Chief Creative Officer Germany | Matthias Harbeck |
| Directeur de la création | Franz Röppischer |
| Directeur de la création | Lorenz Langgartner |
| VP Marketing | Christian Hertel |
| CEO | Scott Campbell |
| General Manager | Sandra Loibl |
| Directeur artistique | Jan-Martin Hopf |
| Responsable de budget agence | Martin Rackel |
| Intern Account Management | Leonie Casper |
| Directeur de la création | Michael Wilk |
| Senior Motion Designer | Dennis Fritz |
| Directeur artistique | Michael Lux |
| Directeur artistique | Stephan Westerwelle |
| Responsable de budget agence | Julia Nicolaisen |
| Directeur de création | Therese Stüssel |
| Senior Production Manager | Karin Schmitz |
| General Manager Public Relations | Britta Tronke |
| Chef de groupe | Clara Illán |
| Directeur artistique | Eduardo Alvarez |
| Equipe créative | Saurabh Kakade |
| Design Director | Maximilian Heitsch |
| Coder | Sebastian Haiss |
| Designer | Gabriela Baka |
| Designer | Marco Kawan |
| Coder | Niklas May |
| Creative Coder | Daniel Kuhnlein |
| Digital Director | Dieter Pries |
| Producteur exécutif | Lipa Lizaso |
| Producteur, maison de production | Gabo Gertner |
| Producteur délégué | Yaiza Ríos España |
| Second Production Assistant | Santiago García Suarez |
| Réalisateur | Diego Llorente Aguilera |
| Caméraman | Jairo González Pérez |
| Second Camera Operator | Cristina Campos |
| Photographe | Federico Gutierrez Lopez |
| Lenticular Artist | Hussein El Rayess |
| Creative Media Manager | Lukas Pachoinig |
| Creative Media Manager | Sabrina Duchow |
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