| Titre | Bratfast in Bed (Full Version) |
| Agence | Droga5 |
| Campagne | We don't make sausage. We make family. And sausage. |
| Annonceur | Johnsonville Sausage LLC |
| Marque | Johnsonville |
| Mise en ligne | Juin 2015 |
| Secteur d'activité | Viande fraîche, saucisses |
| Synopsis | Johnsonville Sausage launched its first brand platform, “We don’t make sausage. We make family. And sausage.” with four witty TV spots. The new campaign demonstrates that for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville Sausage.And speaking of family, Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with their latest activation: Bratfast In Bed.This new activation takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. All year, Dad has been providing and caring for his family while awaiting the day that celebrates his efforts. So this year, Johnsonville is asking folks to skip the omelets and toolkits and thank Dad by giving him what he really wants: “Bratfast in Bed.” |
| Type de média | Télévision |
| Longueur | |
| Colorisation | The Mill New York |
| Marketing Director | Jim Mueller |
| Brand Manager | Ron Schroder |
| Chairman | David Droga |
| Responsable de la création | Ted Royer |
| Directeur de création groupe | Scott Bell |
| Concepteur / rédacteur | Ryan Raab |
| Directeur artistique | Dan Kenneally |
| Chief Creation Officer | Sally-Ann Dale |
| Chief Creation Officer | Head of Broadcast Production |
| Broadcast Producer | Jesse Brihn |
| Broadcast Producer | Verity Bullard |
| Producteur | Rebecca Wilmer |
| Responsable de la stratégie | Jonny Bauer |
| Directeur des Stratégies | Aaron Wiggan |
| Stratégie | Candice Chen |
| Stratégie | Nick Maschmeyer |
| Directeur des Stratégies | Brian Nguyen |
| Directeur de clientèle | Dan Gonda |
| Directeur de clientèle | Chris Einhauser |
| Responsable de budget agence | Kate Tyler Monroe |
| Chef de projet | Amy Blitzer |
| Société de production digitale | Sneakers Agency |
| Directeur de création | Christopher White |
| Maison de production | m ss ng p eces |
| Producteur exécutif | Ari Kuschnir |
| Producteur exécutif | Brian Latt |
| Producteur exécutif | Kate Oppenheim |
| Réalisateur | Ray Tintori |
| Directeur de la photo | Rob Leitzell |
| Responsable de la production | Dave Salzman |
| Producteur, maison de production | Drew Houpt |
| Montage | m ss ng p eces |
| Monteur | Sam Zimman |
| Assistant Monteur | Will Kanellos |
| Producteur, maison de production | Orlaith Finucane |
| Coloriste | Aline Sinquin |
| Son | One Thousand Birds |
| Mixer | Calvin Hunting Pia |
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