Beck's - "The Becks CapCam"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Allemagne

9840

Marque: Beck's
Pays: Allemagne

Annonceur: Beck Brauerei

Titre	The Becks CapCam
Agence	BBDO Group Germany
Campagne	The Beck's Cap Cam
Annonceur	Beck Brauerei
Marque	Beck's
Date de première diffusion/publication	2016 / 6
Secteur d'activité	Bières, cidres
Synopsis	A tailormade camera lens on top of the cap of the Beck's pilsner bottle – the Beck's "CapCam".
Philosophie	As soon as the CapCam is pulled off the bottle, it is placed on the smartphone camera and enlarges the format to 360°, thus upstaging a mobile phone video by a considerable margin. The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media. The special edition is not available in stores. Beck’s Facebook fans will be able to win Capcams via Facebook.
Type de média	Développement/Design produit
Longueur	66 seconds
Responsable de la publicité (annonceur)	Henner Höper
Responsable de la publicité (annonceur)	Susanne Koo
Responsable de la publicité (annonceur)	Valerie Schiek
Equipe créative	Darren Richardson
Equipe créative	Anno Thenenbach
Equipe créative	Jörg Tavidde
Equipe créative	Tobias von Aesch
Equipe créative	Christian Sander
Equipe créative	Ramón Scheffer
Musique	Echofuchs
Maison de production	CraftWork Duesseldorf
Producteur	Steffen Gentis
Producteur	Kai Thorarensen
Producteur	Kevin Krefta
Consultant	Holger Bengel
Consultant	Pascal Vrinssen
Consultant	Steffen Ott