| Titre | Water. It's only safe while you're watching. Keep Watch. |
| Agence | 303 MullenLowe |
| Campagne | Water. It's only safe while you're watching. Keep Watch. |
| Annonceur | Royal Life Saving Association |
| Marque | Royal Life Saving |
| Date de première diffusion/publication | 2017 / 11 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | Royal Life Saving is today launching a campaign via 303MullenLowe Sydney. Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again. Every year, fatal and non-fatal drowning incidents occur across Australia. Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools. In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Maison de production | Good Oil |
| PDG | Justin Scarr |
| TV Producer | Ana Pinheiro |
| Planner | Sarah May |
| Directeur associé | Tony Dunseath |
| Responsable de la TV prod | Sean Ascroft |
| Production | Sean Ascroft |
| Directeur de la création | Richard Morgan |
| Concepteur / rédacteur | Misa McConnell |
| Concepteur / rédacteur | Sean Vrabel |
| Client Services Director | Tony Dunseath |
| Business Director | Felix Curry |
| Sound Production | Nylon |
| Post Production House | The Editors |
| Producer | Chana McLallen |
| Executive Producer | Sam Long |
| Directeur de la photo | Danny Ruhlmann |
| Director | Curtis Hill |