| Titre | Palm Oil Free Shopping Guide |
| Agence | Ogilvy New Zealand |
| Campagne | Palm Oil Free Shopping Guide |
| Annonceur | Auckland Zoo Conservation Fund |
| Marque | Auckland Zoo Conservation Fund |
| Date de première diffusion/publication | 2011 / 11 |
| Secteur d'activité | Graisses végétales |
| Slogan | Buy Palm Oil Free Know the real cost of your shopping. |
| Synopsis | Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think. |
| Type de média | Presse & publications |
| Chef de groupe création | Darran Wong Kam |
| Directeur de création | Dave Nash |
| Directeur de la création | Damon O'Leary |
| Equipe créative | Adam Barnes |
| Equipe créative | James O'Sullivan |
| Designer | James Showler |
| Designer | James Wendelborn |
| Designer | Gary Horne |
| Retouche | Dan Spataru |
| Responsable de budget agence | Michaela Kerr |
| Responsable de budget agence | Olivia Gavan |