| Titre | Hope Infographic |
| Agence | Tribal Sydney |
| Campagne | Hope |
| Annonceur | Cancer Council Australia |
| Marque | Cancer Council Australia |
| Mise en ligne | Janvier 2012 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Synopsis | |
| Philosophie | Australians can now have a better understanding of what causes cancer, learn ways to prevent it and commit to a healthier lifestyle at a touch of a button, thanks to an Australian-first interactive online cancer infographic launched by Cancer Council NSW and Tribal DDB.The cancer infographic, Hope - Turning the Page on Cancer, uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and the five pillars of prevention.The information is followed by a call to action asking users to publicly declare via Facebook and Twitter, the cancer risk factor they will commit to reducing this year. http://hope.cancercouncil.com.au/ |
| Type de média | Digital |
| Concepteur / rédacteur | Chris Peck |
| Directeur artistique | Ramon Rodriguez |
| Directeur artistique | Domenic Bartolo |
| Directeur de clientèle | Cathy Peare |
| Directeur de la production | Desiree O’Farrel |
| Directeur de clientèle | Matt Melik |
| Directeur de clientèle | Charles Rallings |
Plus de réalisations
VOIR TOUSNot so Fast Food
- MARQUE:
- McDonald's
- AGENCE:
- DDB Sydney
Where's Your Somewhere? (:60)
- MARQUE:
- Expedia
- AGENCE:
- DDB Sydney
Where's Your Somewhere? (:90)
- MARQUE:
- Expedia
- AGENCE:
- DDB Sydney
Clutch
- MARQUE:
- Volkswagen
- AGENCE:
- DDB Sydney
Brake
- MARQUE:
- Volkswagen
- AGENCE:
- DDB Sydney