Godiva - "Godiva Holiday 2015 "

Pereira O'Dell

Pereira O'Dell San Francisco, Etats-Unis

10831

Titre	Godiva Holiday 2015
Agence	Pereira O'Dell
Campagne	It's More Than Just Chocolate
Annonceur	Godiva
Marque	Godiva
Date de première diffusion/publication	2015 / 11
Secteur d'activité	Chocolat
Slogan	It's More Than Just Chocolate
Synopsis	Ahead of the holidays, Pereira & O'Dell launches "It's more than just chocolate" for Godiva. This is the agency's first campaign for the premium global chocolatier. The warm red and gold tones tout Godiva’s perfectly packaged chocolates in its signature Ballotin box. Original typography mimics that of a pastry chef. In addition to in-store displays at Godiva retail shops, Macy's, and Barnes & Noble, Pereira & O'Dell is bringing the holiday effort to life through digital advertising, content and influencer partnerships.
Type de média	Visibilité point de vente / vitrine
Plus d'info	http://www.godiva.com
Chef de projet	Melissa Redada
Digital Media Strategist	Michael Dolan
VP Communications Strategy	Joshua Brandau
Directeur de création groupe	Jason Apaliski
Directeur artistique	Ryan Holland
Exec Interactive Producer	Erin Davis
Brand Strategy Director	Alan Stout
Directeur de la création	Jonathan Woytek
Concepteur / rédacteur	Amy Travis
Typographe	Matt Wyne
Senrio Account Executive	Rosie Boskett
Directeur de clientèle	Nadia Malik
Communications Strategy Supervisor	Zalika Tyson
Associate Communications Strategy Director	Ashley Wells