| Titre | Tamar |
| Agence | Leo Burnett Israel |
| Campagne | Accessible Elections |
| Annonceur | Access Israel |
| Marque | Access Israel |
| Date de première diffusion/publication | 2019 / 2 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Philosophie | The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired. Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional. That’s why, in order to raise politicians’ awareness to the issue, we decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers. |
| Type de média | Digital |
| Longueur | |
| PDG | Adam Polachek |
| Responsable de la création | Ami Alush |
| VP of Client Services | Idit Zuckerman |
| VP Strategy | Shai Nissenboim |
| Directeur de création | Elad Gaizler |
| Directeur artistique | Igor Brodsky |
| Concepteur / rédacteur | Guy Raviv |
| Chef de groupe | Sapir Aharoni |
| Chef de groupe | Gal Taitel Ran |
| Studio Manager | Sagi Valenstain |
| Planneur stratégique | Liz Stull |
| Producteur, agence | Menny Zarhia |
| Marcom Director | Eva Hasson |
| PR Communication Manager | Maya Varochik |
| Maison de production | Omri Paz Productions |
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