| Titre | 2 degrees is too much |
| Agence |
Nurun Paris
|
| Campagne |
#2CTROP
|
| Annonceur |
WWF
|
| Marque |
Climat
|
| Mise en ligne | Novembre 2015 |
| Secteur d'activité | Environnement & Ecologie
|
| Synopsis | he idea : Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters. |
| Type de média |
Télévision & Cinéma
|
| Directeur artistique |
Stéphane Blin
|
| Directeur artistique |
Matthieu Droulez
|
| Directeur du planning stratégique |
Olivier Bailloux
|
| Creative Supervisor |
Pierre Bernet
|
| Chef de projet |
Nicolas Clairaz
|
| Maison de production |
Prodigious
|
| Producteur, maison de production |
Patrick Pauwels
|
| Producteur, maison de production |
Aurélie Fournet
|
| Producteur, maison de production |
Sophie Bouyer
|
| Producteur son |
Boris Jeanne
|
| Producteur exécutif |
Leyla Kaddoura
|
| Maison de production |
WiZZ
|
| Producteur, maison de production |
Amanda Stubbs
|
| Producteur, maison de production |
Matthieu Poirier
|
| Business Affairs |
Romain Busnel
|