“There is no existing course that could adequately demonstrate the WRX’s instantaneous reaction time, high-speed cornering and remarkable handling – so we created our own,” says Rob Sturch, associate creative director, DDB Canada. “We created the ultimate precision course out of moving drones. And using digital technology that replicates the real-world capabilities of the WRX STI, we see it conquer this course as it would in real life, reacting instantaneously and performing dynamically, regardless of what’s put in its way.”
Philosophie
The WRX STI is a high-performance, race-proven vehicle that doesn’t compromise on style. The 2015 model is all-new, and has performance enhancements that provide near-instantaneous steering response that provides a thrilling, precision experience behind the wheel. We need to demonstrate just how capable this new vehicle is, and show that it embodies “pure performance”.
Problème
There is no existing course that could adequately demonstrate the WRX STI’s instantaneous reaction time, high speed cornering, and remarkable handling.
Résultat
This campaign shows the WRX STI in a precision-driving course made of drone quadcopters. These robots dynamically alter the course in real-time, demanding the ultimate in performance and precision from the WRX STI.