RAF Reserves - "Live a Challenging Life"

MullenLowe UK

MullenLowe UK London, Royaume-Uni

7397

Titre	Live a Challenging Life
Agence	MullenLowe UK
Campagne	Live a Challenging Life
Annonceur	Royal Air Force
Marque	RAF Reserves
Date de première diffusion/publication	2012 / 9
Secteur d'activité	Recrutement des fonctionnaires, de la police et de l'armée
Synopsis	The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them.
Philosophie	The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have.
Type de média	Cinéma
Post-Production audio	750mph
Post production	The Mill London
Réalisateur	Niall O'Brien
Maison de production	Academy Films
Producteur, agence	Trudy Waldron
Planneur	Sandya Piyasena
Equipe créative	Andy Mcananey
Equipe créative	Christian Sewell
Responsable de la publicité (annonceur)	Andy Richards
Directeur de la création	Dave Henderson
Directeur de la création	Richard Denney
Responsable de la publicité (annonceur)	David Ogden