| Titre | Lycra® moves you |
| Agence | Publicis Sapient London |
| Campagne | LYCRA® MOVES YOU™ |
| Annonceur | INVISTA |
| Marque | Lycra® |
| Date de première diffusion/publication | 2014 / 9 |
| Secteur d'activité | Textile |
| Synopsis | The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’. |
| Philosophie | The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Bande son | Dance With Me |
| Post production | Glassworks |
| Production du son | Wave Studios |
| Montage | Final Cut |
| Directeur de création | Justin Barnes |
| Producteur, agence | Stephen Worley |
| Directeur de clientèle | Mike Falconer |
| Directeur de clientèle | Naomi Hirst |
| Maison de production | Independent |
| Réalisateur | Philippe André |
| Producteur, maison de production | Cathy Green |
| Directeur de la photo | David Ungaro |
| Monteur | David Webb |
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