Sky Mobile - "Hello Possible"

Engine UK

Engine UK London, Royaume-Uni

1962

Marque: Sky Mobile
Pays: Royaume-Uni

Annonceur: Sky Mobile

Titre	Hello Possible
Agence	Engine UK
Campagne	Hello Possible
Annonceur	Sky Mobile
Marque	Sky Mobile
Date de première diffusion/publication	2022 / 4
Secteur d'activité	Téléphonie mobile
Philosophie	Sky Mobile is highlighting how you can keep hold of things you would normally lose, such as mobile phone data, with British star Lily James showing how the ‘Roll’ feature makes your data go further. The campaign, created by Engine Creative, is the newest instalment of Sky Mobile’s ‘Hello Possible’ campaign. It highlights how Sky Mobile’s ‘Roll’ feature allows you to keep hold of what you would normally lose. At the end of every month, any unused data is typically lost with other network providers, whereas Sky Mobile lets you keep the data you have paid for, rolling it into your Sky Mobile piggybank for up to three years. The 30-second TV spot brings this concept to life, featuring ‘Little Colin’, an underdog at a rugby match, unexpectedly catching hold of the rugby ball. Lily James cheers him on excitedly from the sidelines, while The Beach Boys’ song ‘Wouldn’t it be Nice’ plays in the background, Colin dodges some of his team’s opponents and leaps high above others, completing an unbelievable try against all the odds. The spot finishes with Lily James saying: “Sky Mobile rolls your spare data so you can keep hold of it for up to three years.” The campaign launches on TV, social and radio on 29 April and runs until the end of June. The TV ad was directed by Sam Larsson. The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so.
Type de média	Télévision
Longueur	30 seconds
Bande son	The Beach Boys ‘Wouldn’t it be Nice’
Editing Company	Final Cut
Sociéte de création sonore	Wave Studios
Maison de production	Traktor
Réalisateur	Sam Larsson
Directeur de la création	Leon Jaume
Equipe créative	Nick Coates
Equipe créative	Gabriella Kohli
Responsable de la stratégie	Gen Kobayashi
Senior Strategist	Alpesh Patel
Direction commerciale/Conseil client	Ed Norrington
Direction commerciale/Conseil client	Sally Heiser
Producteur, agence	Bradley Woodus
Producteur, agence	Henry Davies
Chef de projet	Sophie Richaume
Producteur	Fran Thompson
Monteur	Ryan Beck
Post production	1920
Sound Designer	Tony Rapaccioli
Directeur de la photo	Tim Maurice-Jones
Media planning/buying	MediaCom