Shelter - "Fight For Home"

Who Wot Why London, Royaume-Uni

4376

Cette création fait partie de la Collection Act Responsible

Marque: Shelter
Pays: Royaume-Uni

Annonceur: Shelter

Titre	Fight For Home
Agence	Who Wot Why
Campagne	Fight For Home
Annonceur	Shelter
Marque	Shelter
Date de première diffusion/publication	2021 / 5
Secteur d'activité	Associations caritatives, fondations, volontariat
Philosophie	Housing charity Shelter today launches a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truth behind the national housing emergency. The campaign was created on the back of new research from Shelter showing that 1 in 3 in Britain (34%) - some 17.5m people - are impacted by the housing emergency. The ‘Fight for Home’ campaign centres on a film showing real people impacted by the housing emergency voicing their stories. It is directed by Independent Films’ director of Bafta-winning ‘Rocks’, Sarah Gavron and Anu Henriques, and set to a track written and composed by the award-winning rapper, singer and songwriter, Wretch 32. Bold headlines will appear on outdoor, print and online ads, highlighting uncomfortable truths behind the emergency. The ads feature powerful black and white portraits of people affected by the crisis, shot by acclaimed photographer Tom Cockram. The work breaks in England and Scotland on 26 May and runs for a month, with a second burst of activity planned for October. It will be delivered across TV, OOH, press, digital and social, and complemented by an integrated content partnership with VICE Media. All media was planned and bought by Yonder Media. The campaign launches Shelter’s new brand identity, developed by WPP global brand agency Superunion, with the housing charity going back to the spirit of activism in which it was founded in the 1960s. Using the visual language of protest, the new logo - visualised by a red arrow and created from red brush strokes - combines the iconic shape of a roof with a positive upwards arrow: an urgent symbol that invites participation and demands change. The charity’s purpose was developed by WPP’s The Sustainability Practice at Ogilvy. With this new brand and campaign, Shelter is calling on the public to join its Fight for Home and stand up against the injustice in Britain’s housing system. The idea behind the work is to move away from generic charity advertising tropes and to instil a sense of urgency and fight. The campaign’s rallying cry, ‘Fight for Home’, aims to cut through the apathy and get people to come together to fight for a solution.
Type de média	Affichage
Longueur	60 seconds
Maison de production	Independent Films
Post-Production audio	Wave Studios
Founder / Executive Creative Director	Sean Thompson
Equipe créative	Jack Walker
Equipe créative	Ali Dickinson
Equipe créative	Rebecca Conyngham-Hynes
Equipe créative	Dan Scott
Business Director	Katie Savelli
Responsable de budget agence	Pippa Flood
Strategy Partner	Joanna Dann
Producteur, agence	Christian Lobo
Photographe	Tom Cockram
Réalisateur	Sarah Gavron
Réalisateur	Anu Henriques
Producteur exécutif	Verity White
Projection Consultancy and Production	Bluman Associates
Projectionist	Andy Joyes
Projectionist	Steve Highgate
Projection Equipment Supplier	AT Communications
Monteur	Rebecca Luff
Post production	Black Kite Studios
Directeur de la photo	Nathalie Pitters
Achat d'espace	Yonder Media
Producteur son	Rebecca Boswell
Ingénieur du son	MARTIN LEITNER
SFX Editor	Gunnar Osakarsson
Music Editor	Peter Clarke
Responsable de la publicité (annonceur)	James Allen
Responsable de la publicité (annonceur)	Helen Jones
Responsable de la publicité (annonceur)	Willow Williams
Responsable de la publicité (annonceur)	Ariel Haber
Responsable de la publicité (annonceur)	Amanda Collins
Responsable de la publicité (annonceur)	Erin Wolson
Responsable de la publicité (annonceur)	Morwenna Knight
Responsable de la publicité (annonceur)	Hannah Ridyard
Consulting	The Unmistakables
Artiste / Dessinateur	Wretch 32
Producteur	Maestro 'The Baker'
Management	NOWHERENEAR