Bradesco - "Poseidon"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brésil

9478

Marque: Bradesco
Pays: Brésil

Annonceur: Banco Bradesco S/A

Titre	Poseidon
Agence	Leo Burnett Tailor Made
Campagne	Poseidon
Annonceur	Banco Bradesco S/A
Marque	Bradesco
Date de première diffusion/publication	2021 / 7
Secteur d'activité	Services bancaires, investissements, services boursiers
Philosophie	The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by Stink, with computer graphics and 3D effects, the campaign's signature line is "Face the Future." In the video, Gabriel Medina, a Bradesco brand ambassador since 2019, seems disappointed as he watches a flat and calm ocean, with no waves. He then decides to dive into the ocean and wake Poseidon so that, with the help of the god's powers, he might find the perfect wave. The campaign promotes the app that lets customers open new accounts, and emphasizes the services offered by the bank to help its customers at any moment, such as loans with a three-month grace period, the best interest rates on real estate financing, and new accounts with no fees for a year. The video was produced by Stink Films and directed by Squarehead, and features a carefully chosen soundtrack: "Don't let the sea swallow you," a 1999 song by the Charlie Brown Jr. band that has the same message of optimism and overcoming challenges that the bank wanted for the campaign. The song is also part of Gabriel Medina's own playlists, and the athlete says the refrain is especially relevant to this moment in his life. In social media, the #MedinaDay project will promote real-time conversations on Twitter about the Olympics and the World Surf League, following not only Medina's decisive moments in those competitions, but also other opportunities involving the athlete. In addition to the video and social media, the campaign also features vignettes that will be aired in the Globo and Sport TV channels during the Olympic Games, as well as OOH and display media assets. Accessibility The video is also accessible to visually impaired and hearing impaired people. In line with Bradesco's goal of promoting inclusion, all advertising videos since June 2020 have versions that include Brazilian sign language and subtitles, and an audio description, available on an exclusive playlist on Bradesco's YouTube channel. With this initiative, the bank is democratizing the access to the brand's content. Recently, the bank replaced the expression "For blind people to see" with "For everyone to see." In addition to using best practices for gender-neutral language, Bradesco has decided to reduce and simplify the description and indications of the YouTube versions of the videos, as well as its posts on other social networks.
Type de média	Digital
Longueur	60 seconds
Bande son	"Don't let the sea swallow you" Charlie Brown Jr. band
Responsable de la création	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Creative Vice President	Pedro Prado
Directeur de création	Vinicius Stanzione
Directeur artistique	Gabriel Marcondes
Directeur artistique	Breno Balbino
Art Director Assistant	Leonardo Cassol
Art Director Assistant	Luísa Pacheco
Art Director Assistant	Leo Costa
Digital Creative	Fabio Nagano
Digital Creative	Gabriel Marcondes
Digital Creative	Felipe Massis
Digital Creative	Julio Leite
Content Director	Andreza Aguiar
Content	Fabio Nagano
Content	Tatiana Resende
Technology And Digital Acceleration Director	Denis Gustavo Alves
Chef de projet digital	Thalles Freitas
Chef de projet digital	Pedro Rais
RTV	Luciana Kley
Agency Motion	Chrystian Danucalov
Acheteur d'art	Mauro Moura
Direction commerciale/Conseil client	Fabio Brito
Direction commerciale/Conseil client	Mariana Nunes
Direction commerciale/Conseil client	Sabrina Spinelli
Direction commerciale/Conseil client	Marco Farias
Equipe média	Andrea Hirata
Equipe média	Kelly Cotta
Equipe média	Douglas Oliveira
Equipe média	Guilherme Pedrosa
Equipe média	Barbara Sangioirgi
Planning Team	Tiago Lara
Planning Team	Rafaela Badaró
Planning Team	Rafael Gonçales
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Mariana Dutra
Approval Client	Márcio Parizotto
Approval Client	Nathalia Garcia
Approval Client	José Maurício Lilla
Approval Client	Karina Mea Botelho
Maison de production	Stink Films
Réalisateur	Squarehead
Directeur de la photo	Maurício Padilha
Assistant Réalisateur	Juliana Cretella
Caméraman	Lucas Pupo
Habilleuse / styliste	Betinha Magalhães
Hair and Makeup	Fabiana Mizukami
Distribution	Flavia Cocozza
Location	Fabrício Marinho
Location	Samuel Castro
Production Director	Murillo Baskerville
Executive Director	Ingrid Raszl
Producteur exécutif	Renata Dumont
Producteur exécutif	Carolina Junqueira
Producteur exécutif	Tico Cruz
Producteur exécutif	Camila Martinez
Producteur exécutif	Ana Gazal
Producteur exécutif	Marcela Amstalden
Coordinateur de production	Paula Macedo
Coordinateur de production	Mariana Kerche
Coordinateur de production	Amanda Grell.
Post Production Coordinator	Roberta Bruzadin
Post Production Coordinator	Marcela Antunes
Montage	Squarehead
Post production	Camila Doimo
Post production	Invisible Works
Color Grade Artist	Osmar Jr.
Producteur musical	Chris Jordao
Post-Production audio	Andre Melges
Post-Production audio	Marcos Moretto
Direction commerciale/Conseil client	Xanna D'Aguiar
Direction commerciale/Conseil client	Karina Vadasz
Direction commerciale/Conseil client	Ivis Silva
Music Publishing	Sony/ATV Music Publishing
Studio d'enregistrement	Universal Music Brasil
Digital Production Company	Prodigius