Lloyds - "Horse Story"

adam&eveDDB

adam&eveDDB London, Royaume-Uni

Awards

26218

Marque: Lloyds
Pays: Royaume-Uni

Annonceur: Lloyds Banking Group

Titre	Horse Story
Agence	adam&eveDDB
Campagne	250 Year Anniversary
Annonceur	Lloyds Banking Group
Marque	Lloyds
Date de première diffusion/publication	2015 / 6
Secteur d'activité	Services bancaires, investissements, services boursiers
Slogan	By your side for 250 years
Synopsis	Lloyds Bank is launching a campaign featuring its iconic black horse to mark the bank’s role in supporting customers through 250 years of an ever changing Britain. At the heart of the campaign, created by adam&eveDDB, is a 90 second and 60 second film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day. It opens on a stable in the 18th Century where a black foal takes its first steps, moving to a horse helping a farmer and his wife plough their field in a pre-mechanised economy, through to a scene depicting the last horse drawn RNLI lifeboat in Wells (where this scene was shot), cuts to a horse drawn carriage at an 80s wedding, before ending on a British Para Show Jumper, Susi Rogers Hartley, cantering through a forest. In each scene of ‘Horse Story’, the black horses – the iconic symbol within the brand’s logo - put people first, demonstrating Lloyds’ core values of loyalty, trust and service. The campaign breaks on 29th June and also encompasses press, outdoor, digital and in-branch advertising. It uses the line: By your side for 250 years. Mat Goff, Managing Director, adam&eveDDB said: “The black horse is one of the most enduring icons on the British High Street. It represents the endurance, service and partnership that Lloyds has always provided its customers and is the perfect creative device for marking Lloyds’ 250th anniversary. “ Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank said: “We wanted to acknowledge our 250th anniversary with a campaign that dramatises the role Lloyds Bank has played in its customers’ and communities’ lives through the years, our iconic symbol - the black horse is the vehicle used to demonstrate quiet determination and trust, by your side through good times and bad.”
Type de média	Télévision
Longueur	90 seconds
Bande son	Birdy, Wings
Plus d'info	http://www.lloydsbank.com/banking-with-us/250-anniversary.asp
Maison de production	Rogue Films
Directeur Général	Mat Goff
Managing Director Group Brands and Marketing	Catherine Kehoe
Responsable de la création	Ben Priest
Directeur de la création	Ben Tollett
Directeur de la création	Richard Brim
Planner	David Golding
Agence Média	MEC
Producteur	Matt Craigie
Producteur	victoria bennett
Responsable de budget agence	Mat Goff
Responsable de budget agence	Charlotte Wolfenden
Planneur Media	Hannah Mcwilliam
Planneur Media	Melanie Constant
Réalisateur	Sam Brown
Monteur	Paul Watts
Monteur	The Quarry
Post production	The Mill London
Post-Production audio	Aaron Reynolds
New Business Director	Jemima Monies