| Titre | #8008135 Broken Telephone |
| Agence | SID LEE MONTREAL |
| Campagne | #8008135 Broken Telephone |
| Annonceur | Rethink Breast Cancer |
| Marque | Rethink Breast Cancer |
| Mise en ligne | Janvier 2018 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Sid Lee and Rethink Breast Cancer launch #8008135 (aka BOOBIES spelled out on a calculator) a socially-driven breast health campaign developed to educate young adults across the globe about breast health. The campaign was developed based on the results of a US and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts. #8008135 is a modern spin on a retro “hotline” and set out to reate a unique way to educate youth in an engaging and interactive format. The program revolves around the first ever breast health bot built to bust breast cancer myths and answer questions related to breast health in an engaging way. “Our goal with the #8008135 campaign is to create a reliable and accessible network of information for teen girls to learn about breasts and breast health” says Alexis Bronstorph, Creative Director, Sid Lee. “Teen girls today have enough to worry about and with this campaign, we’re hoping we can take breast cancer off that list..” For more information about #8008135, visit 8008135.com. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Plus d'info | http://8008135.com/ |
| Concepteur / rédacteur | Whitney Tam |
| Directeur artistique | Haley Koehn |
| Directeur de création | Kelsey Horne |
| Directeur de création | Alexis Bronstorph |
| Directeur de la création | Tom Koukodimos |
| Directeur de la création | Jeffrey Da Silva |
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