FIAT 500e - "FIAT 500e Environmentally Sexy"

Publicis Sapient

Publicis Sapient Boston, Etats-Unis

11402

Marque: FIAT 500e
Pays: Etats-Unis

Annonceur: Fiat Chrysler Automobiles

Titre	FIAT 500e Environmentally Sexy
Agence	Publicis Sapient
Campagne	FIAT 500e Environmentally Sexy
Annonceur	Fiat Chrysler Automobiles
Marque	FIAT 500e
Date de première diffusion/publication	2013 / 6
Secteur d'activité	Secteur automobile
Slogan	Environmentally Sexy
Synopsis	Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. So what is is really? It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car. Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership. We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted
Type de média	Digital
Longueur	137 seconds
Plus d'info	EnvironmentallySexy.com
Responsable de la création	Gaston Legorburu
Studio Director	Boris Stojanovic
Creative Director	Jake Wheeler
Directeur de création associé	Paul Amelchenko
Directeur de création associé	Alejandro Mendoza
Copywriter	Will Hughes
Art Director	Evan Oremland
Directeur artistique	Stacey Frederickson
Designer	Lisa Trucchio
Designer	Otton Othman
Directeur de clientèle	Alan Clisch
Directeur de clientèle	Debbi Brasile
Chef de projet	Ronald Alvarez
Chef de projet	Veronica Gurdian
Technical Director	Alex Toledo
Directeur technique	Sam Nakala
Directeur technique	David Oh
User Experience	Lance Garcia
User Experience	Guto Nicolucci
Senior Interactive Developer	Alex Toledo
Interactive Developer	Jimmy Satizabal
Interactive Developer	Lior Gonda
Interactive Developer	Laura Vitale
Interactive Developer	Michael Valeron
Interactive Developer	Dave Coykendall
Digital Media Developer	Ben Tischler
Digital Media Developer	Rafael Jimenez
Digital Media Developer	Javier Urquiza