Turismocity - "Sponsor Crashers"

VML (formerly VMLY&R)

VML (formerly VMLY&R) Buenos Aires, Argentine

2927

Marque: Turismocity
Pays: Argentine

Annonceur: Turismocity

Titre	Sponsor Crashers
Agence	VML (formerly VMLY&R)
Campagne	Sponsor Crashers
Annonceur	Turismocity
Marque	Turismocity
Date de première diffusion/publication	2019 / 11
Secteur d'activité	Réservations et agences de voyages en ligne
Philosophie	How to be on the shirts of the two most important Latin American soccer teams, without spending a penny Boca Juniors and River Plate were playing against each other on the semi-final of the Copa Libertadores de America. Qatar Airways and Turkish Airlines were the main sponsors of the teams, but somehow the protagonist of the Super Classic match ended up being Turismocity, an Argentinian flight search engine. The reason: none of the two sponsors offered flights to the final. By having the cheapest flights, Turismocity invited Instagram users to do justice during the transmission of the event. The idea was simple, if the brand managed to be on the players shirts, it would reward those who made it possible by raffling tickets to the final of the cup. With an action that happened on Instagram stories during the 90 minutes of the match, as people watched the final, they took photos of the players on their TVs and mentioned Turismocity on both team shirts, exactly over the sponsors. This way, Turismocity became the sponsor of River Plate and Boca Juniors, at least during the most important match of the year.
Type de média	Médias sociaux
Responsable de la création	Martin Goldberg
Equipe créative	Sergio Paoletta
Equipe créative	Nicolas Montanaro
Equipe créative	Micaela Vergez
Equipe créative	Nicolás Pereiró
Equipe créative	Camila Castro
Equipe créative	Federico Nuñez Zambrano
Social Media Strategist	Malena Gómez
Directeur de clientèle	Luz Illescas
Chef de groupe	Facundo Palacios
Responsable de la publicité (annonceur)	Andrés Malenky
Responsable de la publicité (annonceur)	Julián Gurfinkiel