| Titre | BLUE |
| Agence | Republica Havas |
| Campagne | SECOND |
| Annonceur | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
| Marque | THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION |
| Date de première diffusion/publication | 2024 / 2 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Slogan | One second they know where they are. The next, they don't. |
| Synopsis | A work called “SECOND” for THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION That second where the illness lets you continue being you, but immediately no longer. |
| Philosophie | One second they know where they are. The next, they don't. |
| Type de média | Billboard digital |
| Marché | Argentine |
| Photographe | Lucila Blumencweig |
| Directeur de création | Martin Stuart |
| Producteur | Silvina Lommi |
| Responsable de la création | Tony Waissmann |
| Directeur de création associé | David Thackeray |
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