| Titre | Maybelline Mobile website |
| Agence | Publicis Sapient |
| Campagne | Maybelline Mobil |
| Annonceur | Maybelline New York |
| Marque | Maybelline New York |
| Date de première diffusion/publication | 2012 / 12 |
| Secteur d'activité | Produits de beauté, parfums |
| Synopsis | Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The mobile site represents Maybelline’s first foray into mobile. |
| Philosophie | The mobile site includes product browse, product lessons and how-to videos. The visual brand is consistent with the Maybelline New York website, and provides a top-notch mobile presence, not just an out of the box mobile experience. |
| Résultat | To view the mobile site: http:m.maybelline.com |
| Type de média | Publicité sur mobiles |
| Directeur de clientèle | Caren Brody |
| Directeur artistique | Neal Bessen |
| Designer | Michelle Alvarez |
| Planneur stratégique | Jaspreet Singh |
| Directeur de création | Christian Waitzinger |
| Directeur de création associé | Christina White |