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Stephan Vogel
Stephan Vogel
Creative Chairman at Ogilvy Germany
Düsseldorf, Allemagne
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TitreAdolf's Online Strategy
BriefRight-wing populists are using social networks to attract followers. The small anti-racism organisation “Gesicht Zeigen!” wanted to fight back against this propaganda. To show the danger of social media in the wrong hands, the group let Adolf Hitler himself explain his online strategy through a reworked version of the Nazi propaganda film “Triumph des Willens”. In the edited version, Hitler describes how he intends to attract and mobilise new followers. The controversial film generated huge buzz and directed viewers to gesichtzeigen.de.
Agence
Campagne Hitler's Hashtag
Annonceur Gesicht Zeigen!
Marque Gesicht Zeigen!
Mise en ligneNovembre 2018
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Synopsis An association encouraging people to stand against racism in Germany
Type de média Digital
Responsable de la création
Managing Director Creative
Concepteur / rédacteur
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Direction commerciale/Conseil client
Direction commerciale/Conseil client
Film Director
AVID Editor
Directeur de la publicité
Directeur de la publicité

Personnes liées à cette réalisation

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Hitler's Online Strategy

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Agences: Ogilvy Germany
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Marque: Gesicht Zeigen!
Agences: Ogilvy Germany
Média: Presse magazine
Adolf's Online Strategy

Marque: Gesicht Zeigen!
Agences: Ogilvy Germany
Média: Radio

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