| Titre | Filhos do Rock |
| Agence | FCB Brasil |
| Campagne | Filhos do Rock |
| Annonceur | Sky |
| Marque | Sky |
| Mise en ligne | Juin 2012 |
| Secteur d'activité | Télécommunications longue distance |
| Synopsis | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations |
| Philosophie | Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio |
| Problème | SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. |
| Résultat | Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket. |
| Type de média | Autres |
| Acheteur d'art | Tina Castro |
| Directeur artistique | Adriano Alarcon |
| Producteur son | Play it Again |
| Illustrateur | Indio San |
| Directeur artistique | Rodrigo L. Rodrigues |
| Equipe créative | Ricardo Martin Neto |
| Equipe créative | Ricardo John |
| Equipe créative | Rodrigo L. Rodrigues |
| Equipe créative | Mauricio Diament |
| Equipe créative | Carlos Santos |
| Equipe créative | Ader Moreira |
| Directeur de création | Benjamin Yung Jr |
| Directeur de création | Ricardo John |
| Directeur de création | Adilson Xavier |
| Concepteur / rédacteur | Adriano Alarcon |
| Photographe | Leandro Teixeira |
| Directeur média | Alexandre Ugadin |
| Directeur média | Sandra Carvalho |
| Digital Creative Director | Mauro Ramalho |
| Photographe | Marcia Ramalho |
| Responsable de la publicité (annonceur) | João Paulo Marques |
| Responsable de la publicité (annonceur) | Marcelo Miranda |
| Responsable de budget agence | Mauro Silveira |
| Responsable de budget agence | Marco Aymoré |
| Responsable de budget agence | Renata Velloso |
| Responsable de budget agence | Juliana Nascimento |
| Responsable de budget agence | Patricia Marinho |
| Responsable de budget agence | Pedro Fuhrer |
| Responsable de la publicité (annonceur) | José Ricardo Gallian |
| Maison de production | Gata Cine Produções Ltda |
| Planneur | Pedro Cruz |
| Planneur | Tatiana Weiss |
| Concepteur / rédacteur | Ricardo Martin Neto |
| Concepteur / rédacteur | Ricardo John |
| Graphic Producer | Diego Bischoff |
| Graphic Producer | Edgardo Pasotti |
Plus de réalisations
VOIR TOUSTogether 3
- MARQUE:
- HOPE
- AGENCE:
- FCB Brasil
Together 2
- MARQUE:
- HOPE
- AGENCE:
- FCB Brasil
Together 1
- MARQUE:
- HOPE
- AGENCE:
- FCB Brasil
Hope Tales
- MARQUE:
- HOPE
- AGENCE:
- FCB Brasil
Enfermagem
- MARQUE:
- Universidade Cruzeiro do Sul
- AGENCE:
- FCB Brasil