| Titre | Vintage Drip |
| Agence | Rethink Communications Inc. |
| Campagne | Vintage Drip |
| Annonceur | Kraft Heinz |
| Marque | Heinz |
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Mayonnaise, ketchup, moutarde |
| Synopsis | These days, everyone from pop singers to fast food chains has their own branded clothing line. But as an industry leader in staining, Heinz has been leaving their mark on fashion’s most iconic brands for years. Now they’re making it official with the Heinz Vintage Drip collection: thrifted clothes from luxe and streetwear brands, all with Heinz ketchup stains.Heinz partnered with online thrifting platform thredUP to curate a limited-edition collection of 157, one-of-a-kind clothing items from the biggest brands in fashion. Getting more life out of used clothes, and turning Heinz-stained clothes into a fashion statement.The campaign launches in the weeks leading up to New York Fashion Week, as partnering influencers incorporate Heinz stains into their newest looks.All proceeds from the collection go to Rise Against Hunger in support of global hunger relief. |
| Type de média | Etude de cas |
| Responsable de la création | Aaron Starkman |
| Responsable de la création | Mike Dubrick |
| Responsable de la stratégie | Sean McDonald |
| Directeur de création | Zachary Bautista |
| Directeur artistique | Zachary Bautista |
| Directeur de création associé | Geoff Baillie |
| Concepteur / rédacteur | Geoff Baillie |
| Concepteur / rédacteur | Aman Soin |
| Concepteur / rédacteur | Brendan Scullion |
| Directeur artistique | matt dunn |
| Directeur artistique | Ashley Park |
| Directeur artistique | Max Bingham |
| Stratégie | Julian Morgan |
| Producteur, maison de production | Alex Butt |
| Post Supervisor | Megan OConnor |
| Post Supervisor | Shannon Ing |
| Producteur print | Agnes Gilchrist |
| Producteur print | AJ Merrick |
| Studio | Brad Kumar |
| Directeur de clientèle | Jamie Sutherland |
| Directeur de clientèle | Kai de Bruyn Kops |
| Directeur de clientèle | David Greisman |
| Chef de groupe | Emily Anzarouth |
| Responsable de budget agence | Rachel Cloth |
| Réalisateur | Nikki Ormerod |
| Photographe | Nikki Ormerod |
| Cinématographie | Nina Djacic |
| Maison de production | Undivided Creative |
| EP | Scott Houghton |
| Producteur délégué | Scott Houghton |
| Monteur | Tyler Erdelac |
| Online / VFX | Gimmick Studio |
| Motion Graphics | Gimmick Studio |
| Coloriste | Ismaël Ouattara |
| RP | Middle Child |
| RP | Zeno Group |
| Media Company | Carat |
| Media Company | Publicis 57 |
| Impression | TI Group |
| Marketing Director | Megan Lang |
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