| Titre | Diversity |
| Agence | Black River FC |
| Campagne | Diversity (2012) |
| Annonceur | Nando's |
| Marque | Nando's South Africa |
| Date de première diffusion/publication | 2012 / 6 |
| Produit | New Meals - Winter 2012 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations. |
| Type de média | Presse quotidienne |
| Contact agence, festivals | Susannah Fox |
| Trafic | Tessa Thomson |
| Planneur stratégique | Spike Kunene |
| Planneur stratégique | Gia Callinicos |
| Directeur de clientèle | Charlotte Pettifer |
| Concepteur / rédacteur | Oarabile Mahole |
| Concepteur / rédacteur | Verona Singh |
| Directeur artistique | Kursten Meyer |
| Assistant de production, agence | Farah Saloojee |
| Producteur, agence | Laura Broccardo |
| Directeur de création | Vanessa Gibson |
| Directeur de la création | Ahmed Tilly |
Plus de réalisations
VOIR TOUSMINI Roadster Launch
- MARQUE:
- MINI South Africa
- AGENCE:
- Black River FC
Moonlight Test Drives
- MARQUE:
- MINI South Africa
- AGENCE:
- Black River FC
Neon Billboard
- MARQUE:
- MINI South Africa
- AGENCE:
- Black River FC
Fence
- MARQUE:
- 1st for Women Insurance
- AGENCE:
- Black River FC
Explosion
- MARQUE:
- 1st for Women Insurance
- AGENCE:
- Black River FC
Dubai
- MARQUE:
- 1st for Women Insurance
- AGENCE:
- Black River FC
Cliff
- MARQUE:
- 1st for Women Insurance
- AGENCE:
- Black River FC
Bum
- MARQUE:
- 1st for Women Insurance
- AGENCE:
- Black River FC