Nando's South Africa - "Xenophobia"

Black River FC

Black River FC Johannesburg, Afrique du Sud

7043

Titre	Xenophobia
Agence	Black River FC
Campagne	Diversity (2012)
Annonceur	Nando's
Marque	Nando's South Africa
Date de première diffusion/publication	2012 / 5
Produit	New Meals - Winter 2012
Synopsis	For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our Agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. In true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling chicken, we wanted to raise awareness of xenophobia. The ad’s message is clearly anti-xenophobic but after only 5 days on air, all the broadcasters decided to pull the ad off their stations. Please note: The advert was never banned by the Advertising Standards Authority.
Type de média	Télévision
Maison de production	Bouffant
Producteur, agence	Iolanthe Grobler
Directeur de clientèle	Charlotte Pettifer
Trafic	Tessa Thomson
Ingénieur du son	Louis Enslin
Monteur	Tessa Ford
Réalisateur	Dean Blumberg
Concepteur / rédacteur	Oarabile Mahole
Directeur artistique	Sindiso Nyoni
Directeur de création	Vanessa Gibson
Directeur de la création	Ahmed Tilly