| Titre | Last Dictator Standing (45 sec) |
| Agence | Black River FC |
| Campagne | Last Dictator Standing (2011) |
| Annonceur | Nando's |
| Marque | Nando's South Africa |
| Date de première diffusion/publication | 2011 / 11 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together. To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc. The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing. Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power. In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends. Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting. |
| Type de média | Télévision |
| Bande son | 'Those were the days' by Mary Hopkin |
| Maison de production | Bouffant |
| Producteur, maison de production | Melinda McDonald |
| Société de production digitale | Pippa Misplon |
| Réalisateur | Dean Blumberg |
| Analyste multimédia | Daniel Nash |
| Analyste multimédia | Melissa Attree |
| Analyste multimédia | Mike Sharman |
| Producteur, agence | Laura Broccardo |
| Producteur, agence | Iolanthe Grobler |
| Planneur stratégique | Gia Callinicos |
| Directeur de clientèle | Charlotte Pettifer |
| Concepteur / rédacteur | Avish Gordhan |
| Directeur artistique | Mandie Van Der Merwe |
| Concepteur / rédacteur | Lufuno Mavhungu |
| Directeur artistique | Monde Siphamla |
| Concepteur / rédacteur | Nhlanhla Ngcobo |
| Directeur de création | Suhana Gordhan |
| Directeur de la création | Ahmed Tilly |
| Contact agence, festivals | Susannah Fox |
| Trafic | Tessa Thomson |
| Régie publicitaire | The Media Shop |
| Other | Samantha Manclark |
| Régie publicitaire | Chris Botha |
| Régie publicitaire | Kate Thomas |
| Other | Andrew Chandler |
| Sociéte de création sonore | Alun Richards |
| Sociéte de création sonore | Cut & Paste Generation |
| Cinématographie | Willie Nel |
| Post production | Bladeworks |
| Monteur | Saki Bergh |
| Producteur, maison de production | Chanelle Critchfield |
Plus de réalisations
VOIR TOUSThe Last Dictator Standing
- MARQUE:
- Nando's South Africa
- AGENCE:
- Black River FC