Responsable de budget agence
at
Wieden + Kennedy Amsterdam
Amsterdam, Pays-Bas
| Titre | Graffiti Général |
| Agence | BETC Paris |
| Campagne | Graffiti General |
| Annonceur | BETC |
| Marque | BETC Digital |
| Date de première diffusion/publication | 2014 |
| Secteur d'activité | Agences de publicité |
| Slogan | BETC Graffiti Général |
| Synopsis | BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online... Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually. |
| Type de média | Etude de cas |
| Longueur | |
| Plus d'info | http://www.graffitigeneral.com/ |
| Son | Kouz Production |
| Directeur de la création | Rémi Babinet |
| Responsable de budget agence | Rémi Babinet |
| Directeur de la création | Stéphane Xiberras |
| Responsable de budget agence | Stéphane Xiberras |
| Responsable de budget agence | Miranda Salt |
| Directeur de création | Ivan Beczkowski |
| Responsable de budget agence | Ivan Beczkowski |
| Concepteur / rédacteur | Romain Pergeaux |
| Responsable de budget agence | Eugénie Lefebvre |
| Responsable de budget agence | Xavier Blairon |
| Directeur artistique | Loris Cormoreche |
| Responsable de budget agence | Caroline-Melody Meyer |
| Développement multimédia | Thibault Dargeou |
| Responsable de budget agence | Charlotte de Bardies |
| Directeur artistique | Julien Derreveaux |
| Directeur artistique | Simon Franckard |
| Développement multimédia | Maxime Montegnies |
| Développement multimédia | Simon Doury |
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