Hugo Rodrigues
CEO at Publicis Brazil
São Paulo, Brésil
TitrePin Tabs
Agence
Campagne Pin Tabs
Annonceur Coca-Cola Company
Marque Coca-Cola No Sugar
Date de première diffusion/publication 2019 / 4
Secteur d'activité Boissons gazeuses, tonics
Slogan Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame
Synopsis For the first time, the pop tabs of the cans become a media and bring ready to use pins.
Philosophie For the first time, the Coca-Cola cans bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are.
Problème In partnership with Marvel Studios, the Pin Tabs features Avengers: Endgame Pins.
Résultat The cans with the pins sold out in just half an hour in the brand’s e-commerce, loja.cocacola.com.br.
Type de média Packaging Design
Longueur
Bande son Supersonica
Responsable de la création
CCO
COO
Executive VP
Creative Director
Creative Director
Creative Director
Art Director
Copywriter

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