| Titre | Ambush |
| Agence | Bates 141 Singapore |
| Campagne | Bottle Opener - Heineken |
| Annonceur | Heineken |
| Marque | Heineken |
| Mise en ligne | Mars 2001 |
| Produit | Beer |
| Secteur d'activité | Bières, cidres |
| Slogan | It could only be Heineken |
| Synopsis | "The Bottle Opener Campaign takes an unusual look at the love of Heineken from an unusual and unexpected perspective the bottle opener. The advertising focuses on the relationship between the bottle opener and the Heineken bottle, which represents the desire of the bottle opener our desire. |
| Philosophie | "The idea was to break away from the norm while maintaining the basic premise of the USP It could only be Heineken. The execution is fresh, yet one that doesnt loose the basic response required from our consumer positive branding, a desire for a Heineken and memorable. |
| Problème | Heineken is a great global brand that has not been able to communicate its brand proposition in a consistent fashion around the world. The challenge was to communicate its single global positioning - 'It Could Only Be Heineken' in print in way that was unique, cut-through and reached out to a younger segment of the drinking audience.. |
| Type de média | Presse magazine |
| Marché | Singapour |
| Directeur de création | Aris Theophilakis |
| Concepteur / rédacteur | Camilla Bjornhaug |
| Directeur artistique | Preben Moan |
| Producteur, agence | Natarajan Vytheswaran |
| Directeur de la photo | Erwin Olaf |
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