Photographe
at
mini title
| Titre | Lift |
| Agence | Grey London |
| Campagne | It's Never Just Business |
| Annonceur | HSBC |
| Marque | HSBC |
| Mise en ligne | Juin 2015 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Synopsis | Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.The twist? It’s set entirely in a lift.“The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors… |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Independent Films |
| Maison de production | Independent Films |
| Directeur de création | Nick Rowland |
| Concepteur / rédacteur | Jamie Starbuck |
| Concepteur / rédacteur | Theo Bayani |
| Directeur artistique | Miguel Gonzales |
| Responsable de budget agence | Barbara Waite |
| Responsable de budget agence | Alex Clarke |
| Producteur, agence | Harriette Larder |
| Planneur | Matthew Gladstone |
| Agence Média | MindShare |
| Planneur Media | Edward Fall |
| Réalisateur | Gary Freedman |
| Producteur exécutif | Jani Guest |
| Producteur, maison de production | Jason Kemp |
| Directeur de la photo | Stephane Fontaine |
| Monteur | Adam Spivey |
| Post production | Tom Johnson |
| Compositeur de musique | Yann Tiersen |
| Post-Production audio | Sam Robson |
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