| Titre | Truck |
| Agence | BBH New York |
| Campagne | Don't Go Home |
| Annonceur | Cole-Haan |
| Marque | Cole-Haan |
| Mise en ligne | Septembre 2012 |
| Synopsis | To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive. |
| Type de média | Ambient |
| Marché | Etats-Unis |
| Responsable de la création | John Patroulis |
| Directeur de création | Caprice Yu |
| Directeur artistique | Devon Hong |
| Concepteur / rédacteur | Matt Clark |
| Directeur de la création | Kathrin Hoffmann |
| Responsable de la production | Justin Booth Clibborn |
| Producteur, agence | Melissa Jarosz |
| Producteur, agence | Lauren Fertitta |
| Business Director | Allison Sabol |
| Responsable de budget agence | Georgie Gooley |
| Planneur stratégique | Kendra Salvatore |
| Planneur stratégique | Colleen Leddy |
| Planneur stratégique | Sam Jesse |
| Maison de production | UNIT9 |
| Maison de production | TH Productions |
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