| Titre | Say sorry for the holidays |
| Agence | adam&eveDDB |
| Campagne | #SaySorry |
| Annonceur | Mars, Inc. |
| Marque | Temptations |
| Date de première diffusion/publication | 2015 / 11 |
| Secteur d'activité | Aliments, services et produits pour animaux |
| Synopsis | During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. To help them forgive and forget, the TEMPTATIONS™ Brand launched a new online media and print campaign, #SaySorry, that invites cat owners everywhere to apologize with America’s No. 1 cat treat, TEMPTATIONS™ treats. The video is set to Elton John’s “Sorry Seems to be the Hardest Word,” tugging at the heart strings, while the featured cats go right for the funny bone. “Pet owners spend more than $5 billion on their pets during the holidays. They want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.” |
| Type de média | Film Web |
| Longueur | |
| Bande son | ‘Sorry Seems To Be The Hardest Word’ written by Elton John and Bernie Taupin, recorded by Elton John |
| Maison de production | Rattling Stick |
| Responsable de la création | Ben Priest |
| Directeur de la création | Ben Tollett |
| Directeur de la création | Richard Brim |
| Concepteur / rédacteur | Rory Hall |
| Directeur artistique | Steph Ellis |
| Producteur, agence | Catherine Cullen |
| Directeur de clientèle | Jaimee Kerr |
| Responsable de budget agence | Jo Lorimer |
| Producteur, maison de production | Kelly Spacey |
| Réalisateur | Austen Humphries |
| Directeur de la photo | Austen Humphries |
| Directeur de la photo | Jim Jolliffe |
| Montage | Speade |
| Monteur | Gareth McEwen |
| Post production | The Mill |
| Post production | Carl Phillips |
| Coloriste | Mick Vincent |
| Flame Artist | James Pratt |
| Post-Production audio | Factory |
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