| Titre | Médecins Sans Frontières/Doctors Without Borders |
| Agence | True North Inc. |
| Campagne | Online Acquisition Campaign |
| Annonceur | Médecins sans Frontières |
| Marque | Médecins Sans Frontières/Doctors Without Borders |
| Date de première diffusion/publication | 2011 / 5 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Slogan | We save lives in places no one else will go. |
| Philosophie | Doctors Without Borders/Médecins Sans Frontières (MSF) provides aid to victims affected by malnutrition, conflict, disease, and disaster. True North developed a multi-channel online acquisition campaign showcasing MSF’s unwavering commitment to saving lives in the world’s most dangerous places. Display ads drove to an interactive landing page that featured four short videos highlighting specific areas of need: malnutrition, conflict, disaster, and epidemics. |
| Résultat | This strategic combination of creative and tirelessly optimized media placements proved successful, bringing in new donors in record numbers. Our campaign continues to evolve today, and we’re proud to see our creative work provide a lifeline for those in desperate need around the globe. |
| Type de média | Publicité sur Internet |
| Directeur de création | Daniel Brown |
| Directeur de création associé | Jarrod Ballou |
| Concepteur / rédacteur | Sean Sullivan |
| Directeur artistique | Seth Klassen |
| Chef de groupe | Ali O’Shaughnessy |
| Chef de groupe | Katie Quigley |
| Directeur de clientèle | Matt Brown Brown |