| Titre | Peace One Day |
| Campagne | Peace One Day |
| Annonceur | A Lap Around The World |
| Marque | A Lap Around The World |
| Date de première diffusion/publication | 2012 / 9 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Slogan | Click Here to Twitt for Peace Day |
| Synopsis | Peace Day is 21st of September; aiming to become an annual day of non-violence and global truce. The tipping point of awareness that will allow this day to become institutionalised in the calendar is roughly 20% of the world’s population. To promote and raise awareness around Peace Day, we’ve initiated an experiment called ‘A Lap Around The World.’ The aim is to see if we can make a tweet, promoting Peace Day, travel one whole lap around the world. Each tweet with the hashtag #PeaceDay21Sep will be pinned on the map and, if successful, eventually complete a line of tweets across the entire globe by 21st of September. |
| Type de média | Sites Internet |
| Plus d'info | http://alaparoundtheworld.com |
| Other | Riccardo Bartoli |
| Designer | Keith Bone |
| Directeur de création | Felipe Montt |
| Directeur de création | Henrik Düfke |
| Concepteur / rédacteur | Henrik Düfke |
| Directeur artistique | Felipe Montt |
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